ENTREPRENEUR ACADEMY 201
WEDNESDAY, JANUARY 27, 2027
EDUCATION- ENTREPRENEUR ACADEMY 201
SCALING IN THE US: THE CEO PLAYBOOK FOR PROFITABLE GROWTH BEYOND LAUNCH – THE LEADERSHIP DECISIONS, INVESTMENT DISCIPLINE, AND POSITIONING STRATEGY THAT TURN EARLY TRACTION INTO AN ENDURING BRAND
10:00AM – 11:15AM | $ 140 You’ ve launched, found early traction, and proven the product. The harder question is what comes next. Scaling a beauty brand in the US demands different decisions than launching one: how to fund growth without eroding margin, when to expand channels and retail doors, how to build the operations and team that can carry volume, and how to defend your point of difference as competitors close in.
Designed for founders and CEOs ready to move beyond startup mode, this session is a practical playbook for sustained growth. We’ ll take a candid look at the economics of scale, including profitability, working capital, and the investment required to compete over time, alongside the leadership decisions that matter most at this stage: channel and retail expansion, supply chain and operations, partner selection, and team. We’ ll also examine positioning through a critical lens, showing how to pressure-test what makes your brand different and keep a distinctive voice as you grow.
Through founder case studies, strategic frameworks, and decision-making tools, participants will learn how to prioritize growth opportunities, protect margin, and build a long-term strategy grounded in both ambition and financial reality. They will leave with critical resources for this next phase, including a scale readiness assessment, growth investment and cash flow framework, channel and retail expansion decision matrix and a 12-month scaling roadmap.
Emmie Salaj | President, Orenda
GROWING SELL-THROUGH AND BECOMING A RETAILER’ S BEST PARTNER
11:30AM – 12:45PM | $ 140 Securing retail distribution is a milestone, but sustained success depends on what happens after products reach the shelf, and how you prepare for that. Retailers invest in brands that consistently drive consumer demand, execute reliably, and contribute to category growth.
This session guides founders through the full journey from creating customer value and leveraging sellthrough to putting in place the tools you need to become a true strategic partner for retailers over the long term. You’ ll learn how differentiated products and consistent customer experiences generate sales that retailers notice, the organizational capabilities needed to deliver customer outcomes, and what it takes to become a genuine partner and planner in the relationship.
You’ ll leave with practical frameworks and tools to identify merchandising, activity, people, presence, and performance priorities, score your readiness for retail growth, and pinpoint two gaps in your own approach— along with ways to close them. The result: a clear perspective on what sustained retail partnership really requires, and why it’ s worth building.
Edward R. Fox | Founder, The TAP Project
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