MAESA MAGIC INCUBATOR PROGRAM
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The Maesa Magic Incubator is an innovative initiative launched by Maesa, the world’ s leading beauty incubator, to bridge the entrepreneurial access gap by supporting early stage entrepreneurs from underrepresented communities in the beauty and wellness industries. Unlike traditional incubators, which often require revenue or shelf-readiness, this program welcomes pre-launch and early-launch entrepreneurs. Through the Maesa Magic Incubator, Maesa provides mentorship, resources, and expertise to three selected participants, helping them transform their brand visions into scalable and impactful businesses, fostering innovation and community growth.
Cosmoprof North America proudly supports the Maesa Magic Incubator winners, highlighting this initiative’ s significance. This support includes fully funding their trip to Cosmoprof North America Miami 2027, covering show tickets, and granting access to the Entrepreneur Academy. This opportunity enhances networking, visibility, and showcases for these beauty startups, reinforcing our commitment to fostering innovation and inclusivity in the industry.
MEET THE CLASS OF 2027 MAESA MAGIC INCUBATOR WINNERS
ENIYE OKAH, BEAME Making sunscreen reapplication visible, easy and habit-forming BEAME is a next-generation sun care brand making SPF reapplication visible, easy and habit-forming. Founded by former beauty buyer Eniye Okah, BEAME creates innovative, behavior-led products including color-changing UV Detection Stickers that show when it’ s time to reapply sunscreen, and transparent UPF 50 + UV Protection Patches.
HAU YEUNG & ERIN CHOI, GEMI Bringing K-beauty innovation to an everyday essential. gemi is an AAPI, female-founded beauty brand bringing K-beauty skincare to your hands. Its hero Hand Sanitizer + Serum™ transforms an everyday essential with facial-grade K-beauty serum ingredients, master perfumer-crafted scents, and beautiful, innovative design, eliminating 99.99 % of common germs while caring for skin.
MONIQUE CLAIBORNE CARDWELL, SUGAR STANDARD Reimagining press-on nails for the next generation. Sugar Standard is a beauty brand reimagining press-on nails for the next generation. Designed for kids and tweens, the brand’ s playful, ageappropriate nail sets combine trend-forward designs, 3D details and easy application, giving young beauty lovers a fun way to explore personal style with no salon, no mess, and no damage.
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