ENTREPRENEUR ACADEMY 101
TUESDAY, JANUARY 26, 2027 WHERE’ S THE OPPORTUNITY? UNDERSTANDING TODAY’ S BEAUTY CONSUMER
EDUCATION- ENTREPRENEUR ACADEMY 101
10:00AM – 11:00AM | $ 140 The beauty industry is going through a process of reinvention. While beauty overall has proven to be resilient and important to consumers, they are changing where they shop, the brands they favor, and the attributes that incentivize a purchase. There has never been a better time for emerging brands to break in and get noticed, but the strategies that it takes to win have changed.
In this session we will explore the foundations of the beauty industry today, touching on key points that every founder needs to know, including:
• Where to find growth in today’ s beauty market
• The categories and brands that are exciting consumers
• The evolution of retail to be digital first, accelerated by social commerce, and aided by AI
• The specific cues that shoppers are looking for, including elevated ingredients, scent forward formulations, and innovative formats
• Who is the beauty shopper and how to reach them: what matters to Gen Alpha, Gen X, and everyone in between
Anna Mayo | VP, Beauty Vertical, NielsenIQ
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BUILDING PRODUCTS THAT MATTER: PRODUCT DEVELOPMENT & INNOVATION FUNDAMENTALS
11:15AM – 12:30PM | $ 140 A great brand starts with a great product. Learn the fundamentals of product development, including formulation, packaging, manufacturing, supplier selection, testing, regulatory considerations and claims, while avoiding common mistakes that can delay or derail a successful launch. You’ ll understand what is needed for the product profile, the synergy between formula and package, how to vet the contract manufacturer and what testing is required to support the product claims.
Karen Young | CEO, The Young Group Angelica Del Priore | Founder, Gellyatin / 360 Collective
cosmoprofnorthamerica. com / miami 25