EDUCATION- ENTREPRENEUR ACADEMY 101
ENTREPRENEUR ACADEMY 101
TUESDAY, JANUARY 26, 2027
CREATING A BRAND CONSUMERS REMEMBER: BRAND POSITION & STORYTELLING
12:45PM – 1:45PM | $ 140 Beyond great products, successful brands create meaningful emotional connections. Learn how to define your brand positioning, clarify your value proposition, craft compelling messaging, and develop authentic storytelling that resonates across every consumer touchpoint.
Agnes Landau | Principal, AML Consulting
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FINDING YOUR FIRST CUSTOMERS: MODERN CUSTOMER ACQUISITION
2:15PM – 3:15PM | $ 140 Finding your first customers requires showing up across the new discovery journey. Explore how brands can use social and paid media to create demand, tap into niche communities and creators to build credibility, and capitalize on AI-driven discovery as consumers increasingly search, validate, and discover brands in new ways. Learn how these channels work together to turn early awareness into acquisition and sustainable growth.
Emily Rose Campbell | Head of Performance- Iced Media
CHOOSING THE RIGHT SALES CHANNELS FOR YOUR BRAND: MARKETPLACE & OMNICHANNEL STRATEGY
3:30PM – 4:30PM | $ 140 Consumers discover and purchase beauty differently than ever before. Learn how to evaluate direct-toconsumer, marketplaces, specialty retail, social commerce, and omnichannel opportunities to build the right distribution strategy for your brand and stage of growth.
Rowena Tuli | CRO, Dossier Perfumes
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