COSMOTALKS
WEDNESDAY, JANUARY 27, 2027
BEAUTY BRAND START-UP GUIDE: WHAT YOU NEED TO KNOW BEFORE LAUNCH
EDUCATION- COSMOTALKS
10:00AM – 10:45AM | $ 85 Did you know that 80 % of beauty brand start-ups don’ t make it to year two? Did you know that last year there were over 30,000 new beauty products introduced into the market and less than 50 % exist one year later? Join us and learn from a beauty business expert who lives and breathes beauty start-ups and we’ ll share the KEY THINGS YOU MUST KNOW BEFORE YOU LAUNCH YOUR BRAND.
We’ ll explore the categories that fall under the go-to-market strategy, the brand creation and storytelling process, product and package development, identifying, communicating and connecting with your target consumer and the financing involved to make all this happen.
You will walk away with a“ tool box” of knowledge, skills and resources to help you set the table for success. Why should you attend this seminar? Because you need to take your place among the successful 20 % and if you don’ t understand these basics, you could end up wasting a lot of time, energy and money.
Karen Young | CEO, The Young Group
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BEHIND THE PRODUCT: HOW EXPERTS MAKE DECISIONS WHEN PRIORITIES COLLIDE
11:00AM – 11:45AM | $ 85 Behind every product that makes it to market are dozens of decisions, and rarely is there one obvious right answer. Creative vision, consumer needs, technical feasibility, operational realities, packaging and commercial priorities don’ t always align. What do you protect? Where do you compromise? What is worth the investment? And when is the smartest decision to rethink the product altogether?
Bringing together perspectives across artistry and brand building, packaging and engineering, and operations, this conversation goes behind the finished product to explore the decisions, trade-offs and instincts that shape what ultimately makes it to market.
MODERATOR: Manessa Lormejuste | Beauty Scientist and Product Developer, LORM · CO Scott Barnes | CEO and Founder, Scott Barnes Cosmetics Jordan Lamberg | Vice President, Operations, Jane Iredale
cosmoprofnorthamerica. com / miami 33