EDUCATION- COSMOTALKS
COSMOTALKS
WEDNESDAY, JANUARY 27, 2027
BEYOND THE K-BEAUTY BOOM: WHAT WILL DEFINE THE NEXT WAVE?
12:00PM – 12:45PM | $ 85 K-Beauty has transformed the U. S. beauty landscape, reshaping consumer expectations around innovation, ingredients, efficacy and speed to market. But as more Korean brands enter the U. S. and competition intensifies, the next chapter will be about more than discovery and viral success.
Grounded in the latest US market and consumer insights, this conversation looks ahead at what will define K-Beauty’ s next wave, from changing consumer expectations and emerging categories to retail strategy, localization and brand building. Industry leaders will explore where the next opportunities are emerging and what it takes to turn today’ s momentum into lasting relevance and growth in the U. S.
MODERATOR: Anna Mayo | VP, Beauty Vertical, NielsenIQ Linda Dang | Founder and CEO, SUKOSHI Kelley Liu | Founder and CEO, Song of Skin
REGISTER NOW
WHAT’ S NEXT: HOW U. S. CONSUMERS ARE REDEFINING WELLNESS, BEAUTY AND HEALTH
1:15PM – 2:00PM | $ 85 Despite continued economic uncertainty, the U. S. consumer remains remarkably resilient, but increasingly intentional about where they spend. Health and wellbeing have emerged as core consumer priorities, fueling a broader shift toward proactive self-optimization and blurring the traditional boundaries between beauty, nutrition, supplements, fitness, technology and healthcare.
Drawing on BCG’ s latest consumer research, this presentation explores how the rise of the wellness economy is reshaping consumer behavior, from the emergence of the“ Beauty Optimizer” to the growing influence of GLP-1s, longevity and AI-enabled personalization.
BCG will share where consumers are allocating their wellness dollars, how discovery and purchase journeys are changing, and what these shifts mean for brands seeking to win as consumers increasingly organize their lives( and their spending) around outcomes that help them live healthier, look better, perform better and age better.
Jeff Lindquist | Managing Director & Partner, Boston Consulting Group Pierre Dupreelle | Managing Director & Senior Partner, Boston Consulting Group
34 @ cosmoprofna | # cosmoprofna