Cosmoprof Miami Show Preview 2027 | Page 35

COSMOTALKS

WEDNESDAY, JANUARY 27, 2027
AI STRATEGIES FOR SMALL BEAUTY BUSINESSES: HOW EMERGING BRANDS CAN BETTER COMPETE AND DO MORE WITH AI IN 2027
EDUCATION- COSMOTALKS
3:15PM – 4:00PM | $ 85 Lean beauty teams have the most to gain from AI, and the fastest path to it: no waiting on endless enterprise procurement, no locked-down data. Startups are up and running, seeing real impact, within 24 hours. You hear other founders talking about the agents they’ ve set up to help with a variety of tasks, while you may be feeling overwhelmed. The hard part is starting, and yet, every passing day costs you sales, awareness and more.
This session will fix that. It will break down AI and machine learning into simple, actionable terms. We’ ll explore different AI types and help you identify some solutions for your business needs. Discover how to harness AI’ s power for efficiency and business growth- from automating everyday business tasks to customer insights reports and ways to achieve marketing efficiency and performance. You’ ll see real builds from brands that grew sales. You will walk out with the tools to activate on these for your own business quickly.
Grace Clarke | Founder, AI for Normal People
REGISTER NOW
WHAT RETAILERS WANT: HOW BRANDS WIN AT RETAIL IN 2027
4:15PM – 5:00PM | $ 85 How are retailers evaluating brands today, and what does it really take to get their attention? As buyers become more selective, strong products alone are no longer enough. Retailers are looking at consumer demand, differentiation, pricing, margins, marketing strength, operational readiness and the ability to drive sustained sell-through.
This panel brings together leading retail decision-makers to share what gets a brand noticed, what makes it retail-ready, the common mistakes brands make when pitching buyers, and what separates brands that simply get on shelf from those that build lasting retail partnerships.
MODERATOR: Andrea Nagel | Chief Content Officer, CEW Selena Cox | Executive Director, Divisional Merchandising Manager – Beauty CVS Health Noah Rosenblatt | President, BEAUTYSPACE
cosmoprofnorthamerica. com / miami 35